More Good Twitter Ideas

Dan London's post on How Small Business Can Effectively Use Twitter makes four useful points.

1. Announce Specials - yes you can find a corollary in the insurance world.
2. Stop sending canned Direct Messages to thank followers. Try coupons - I know about rebating - but surely you can find something of value the person can get - a t-shirt with your agency log is great advertising.
3. Move customer service from reported on Twitter to responded to in email.
4. Use services like Tweetie to track your "brand"

Take a look at Dan's About Me page. I think he has earned the listen.